Therefore, to save your credibility and to determine the actual Page Authority score, RankWatch has created the Page Authority Checker tool. But, if you are following black hat techniques by publishing spin articles and buying backlinks, then your PA Score will fall which will affect your Domain Authority Score as well. If your site has quality content, quality backlinks and internal links that are all complimenting each other, then your Page Authority score will increase. However, all those factors are related to quality only. ![]() ![]() There are various factors responsible for influencing the Page Authority and Domain Authority of a website. Since your Page Authority score has the power to improve and deteriorate your SERP rankings, it is essential that you know about the reason which can affect your Page Authority Score. Now you know what is Page authority and what is domain authority. Similarly, every page has a separate page authority score which influences the SERP rankings of that page and the related site domain authority. ![]() For instance, if your domain has a DA score of 50 and your competitor's domain has a DA score of 40, then Google will favour your domain in topmost SERP positions. Your Domain Authority Score determines the SERP (Search Engine Result Page) position of your domain over other domains (the DA Authority Score is out of 100). Both the Page Authority and Domain Authority is of utmost importance for a website.
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